In The PRIME Series, Bucky reimagines the language of Pop Art through the lens of contemporary internet culture. Loosely inspired by Andy Warhol’s iconic repetition of the Campbell’s soup can, the series examines mass production, celebrity endorsement, and the volatile lifecycle of hype in the digital age. Where Warhol immortalised a supermarket staple, Bucky replaces it with the hyper-modern commodity of Prime Hydration — a drink born not from a factory alone, but from the algorithm.

The meteoric rise of Prime, created by KSI and Logan Paul, became a cultural moment in itself. Initially intended to be affordable and accessible, the drink instead became a symbol of scarcity. Limited stock, viral marketing, and playground demand inflated prices to astonishing levels. For a brief period, bottles were treated less as refreshments and more as status symbols — artefacts of FOMO, particularly among teenagers eager to participate in the moment. Today, the frenzy has subsided; supply has stabilised, and value has returned to normality. What remains is the afterimage of collective desire.

In this particular work, Bucky pairs the streamer ISHOWSPEED with his own branded flavour of Prime — a collaboration rooted in genuine association. As a close friend and frequent collaborator of the founders, IShowSpeed’s inclusion feels both commercially logical and culturally inevitable. Yet within the artist’s broader methodology, such pairings oscillate between intuitive synergy and playful randomness. Some celebrity–flavour combinations appear to carry narrative weight; others resist explanation entirely.

Bucky offers no definitive interpretation. Instead, he presents repetition, colour, and iconography as open propositions. The viewer is invited to question what is being consumed: the drink itself, the personality endorsing it, or the shared illusion of exclusivity manufactured through scarcity.

By elevating a fleeting internet phenomenon onto canvas, Bucky freezes a moment that was designed to move fast. In doing so, ISHOWSPEED becomes less about hydration and more about hunger — for attention, belonging, and the next cultural high.